YCK Laneways

How do you encapsulate the rich vibrancy of Sydney's York Clarence and Kent Streets, making it accessible and enticing to a virtual audience, while simultaneously driving physical engagement and supporting local businesses?

The creation of an innovative, interactive 3D Web map, offering users a unique bird's-eye view of Sydney's bustling CBD. This intuitive platform not only showcases the captivating laneways and their hidden gems but also incorporates engaging gamified elements like QR code hunts in participating venues, allowing users to unlock exclusive prizes and delve deeper into the heart of this dynamic neighbourhood.

VIRTUAL-TO-PHYSICAL TRANSITION: By seamlessly integrating the virtual map with in-venue QR codes, users were encouraged to transition from online exploration to physical venue visits, boosting foot traffic.
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DEEPENED LOCAL CONNECTION: Through detailed point-of-interest insights, users could uncover the history, stories, and essence of the vibrant establishments, fostering a stronger bond with the local community.
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ENHANCED ENGAGEMENT THROUGH GAMIFICATION: The QR code collect-to-win aspect amplified user interaction, driving both repeat visits and increased time spent exploring the virtual and physical laneways.
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ROBUST TECH INTEGRATION: The map's super-responsive 3Dweb experience ensured a smooth user journey, catering to a wide audience by loading swiftly and effectively.