GIRL - Gaming In Real Life

Created by Catalyst was presented with a unique endeavour: to develop three distinct simulation games for Velo Global's branded content, in conjunction with London-based film production agency, 20ten. To amplify the challenge, these games had to seamlessly incorporate popular YouTuber Elz the Witch and her friend NNESAGA, ensuring a genuine connection with their audience.

Our team promptly dove into the task, crafting a character creator, a fishing simulator, and a forklifting simulator, all of which were tailored to Velo's branding ethos. But our involvement didn't stop at game design. We served as an all-encompassing hub for 20ten, overseeing diverse aspects ranging from game development to orchestrating the studio setup. This included managing camera and lighting crews and even procuring props like a rowboat and forklift. The entire process highlighted our versatility and commitment to enhancing branded digital content.

ENGAGING BRAND INTEGRATION: Seamlessly intertwined Velo's branding with captivating simulation games, offering players an immersive brand experience.

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COLLABORATIVE CONTENT CREATION: By teaming up with Elz the Witch and NNESAGA, we ensured the content resonated with a broader audience, amplifying Velo's reach.

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RAPID PROJECT TURNAROUND: Demonstrated our adeptness at managing tight timelines, delivering a multifaceted project in just 6 weeks without compromising on quality.