KIA Stinger

Australian Open's major sponsor, Kia Motors was looking to amplify their presence. The challenge? Create an unparalleled VR experience centred around their new high-performance sports sedan, the Kia Stinger, that would captivate tennis fans and showcase the prowess of both the car and the technological capabilities of Created by Catalyst.

Created by Catalyst took the reins and designed two robust VR simulators, each capable of hosting four participants, featuring authentic Kia Stinger interiors and advanced VR technology. With meticulous design and over 80 metres of wiring, the simulators provided a genuine feel. The VR campaign transported users to Victoria's Great Ocean Road and the iconic Mount Panorama Circuit in Bathurst. Through high-definition 360 video and custom VR camera mounts tailored for the Kia Stinger, participants felt the adrenaline of the car's 240km/h speed.

VIRTUAL THRILL: Created an immersive sensation of speeding past other vehicles and achieving top speeds of 240km/h in the virtual realm.

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SOCIAL DRIVE: Fostered a social and interactive environment where four individuals could share the VR experience simultaneously.

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BRAND ELEVATION: Elevated brand engagement and left a memorable impression of the Kia Stinger's exhilarating capabilities.

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PINNACLE OF VR: Successfully positioned Created by Catalyst as a premier full-service VR partner, establishing a new gold standard for interactive brand experiences.