Created by Catalyst

Immersive Cricket Games

Client

Sydney 6ixers, CWC

Product

Virtual Reality Cricket Game

Agency/Partner

TLA

Technology

VR

PIONEERING CRICKET IMMERSION

The Challenge

Created by Catalyst's journey with Australian cricket began in 2017. Our goal: to immerse fans in the unparalleled experience of standing on the wicket in monumental stadiums, from local matches to the high-octane T20 Cricket World Cup. The challenge was to make this vividly real for every fan, ensuring they felt the intensity and thrill of the game.

STEP UP TO THE CREASE IN VR

The Solution

Created by Catalyst innovatively employed Virtual Reality to bridge the gap between fans and their cricketing heroes. Fans could virtually don the role of cricketing legends, face a daunting 100mph delivery, and savour every nuance of the game - from the weight of the bat to the crescendo of a cheering crowd. This immersive approach was not just about replicating the game, but encapsulating its very spirit.

BRANDING BEYOND BOUNDARIES

Objectives Achieved

Step Into the Game: Successfully transported fans from mere spectators to active participants on the cricket pitch, enhancing their engagement with the sport.


Emotional Engagement: Elevated brand experiences beyond traditional methods, cementing emotional connections between fans and the game.

Global Traction: Amplified brand outreach at global events, with our half-time VR shows becoming a stellar attraction, drawing fans deeper into the world of cricket.

Innovation Leadership: Reinforced Created by Catalyst's stature as an innovator, seamlessly blending the realms of virtual and reality in the domain of sports.

Our Projects

Why Watch Ads When You Can Play?

GET IN TOUCH

We love meeting new clients and coming up with creative ways to turn your ideas into reality.

CONTACT US

© 2024 CATALYST | Delivering exceptional AR, VR, and 3D web contentPrivacy Policy