Capturing the attention of Gen Z is a challenge, brands are turning to innovative cost-effective solutions to stand out in the crowd. The dominance of Gen Z in the consumer landscape demands a departure from traditional strategies, ushering in a new era where tech-savvy and visually oriented approaches take precedence.


Augmented Reality (AR) filters emerge as a transformative tool for brands, offering a vital means to captivate and connect with Gen Z on popular social media platforms such as Instagram, Snapchat, and TikTok.


Engaging the Gen Z Audience

Recognising Gen Z's social media and interactive experiences is a good play, AR filters present a channel for brands to forge lasting connections. Growing up in an era of visual communication, where images, videos, and emojis hold sway, Gen Z's receptiveness to AR filters is evident. More than half express a preference for ads that incorporate AR, signifying a substantial opportunity for brands to leverage this technology for deeper engagement.



Dominance of Social Media Platforms

With the millions of activity users across social media platforms it has become a pivotal channel for engaging Gen Z. A significant portion of Gen Z actively utilizes filters on their posts, showcasing the integral role AR filters play in shaping the social media landscape.


Amazing Results for Any Budget

AR filters offer a cost-effective yet impactful solution for brands. Metrics such as views and shares provide insights into their success, while the organic potential of well-executed filters can yield millions of views without ad spend. 


Improve Brand Awareness and Engagement

AR filters enhance brand awareness and engagement. Brands using AR lenses on Snapchat experience a 41% increase in consideration and a remarkable 94% higher conversion rate through interactive product experiences. With an average dwell time of 75 seconds, AR filters outperform traditional channels like TV or radio, emphasising their effectiveness.


The Influence of AR on Consumer Behavior

AR filters offers  a substantial influence on consumer behavior, particularly among Gen Z. Over 90% of Gen Z participants express interest in incorporating AR into their shopping experiences, and 57% are more likely to buy from a brand offering AR. These statistics underscore the potential of AR filters to drive engagement, increase sales, and foster brand loyalty.



Future Growth and Market Potential

As the adoption of AR filters continues to rise, projections indicate promising growth. By the end of 2023, an estimated 1.4 billion users worldwide will engage with AR devices, contributing to the projected $60 billion AR market by the same year. These figures underscore the evolving landscape and the integral role AR filters will play in shaping the future of marketing.


Catalyst point of view.

In navigating the ever-evolving digital landscape, AR filters emerge as an indispensable and affordable tool, especially for brands vying for the attention and loyalty of Gen Z. The potential to enhance brand awareness, engage consumers, and drive sales positions AR filters as a unique and immersive way to connect with the younger demographic. The emergence of FOOH only reinforces the effectiveness of simple AR execution.

By embracing AR filters and aligning with the consumer traits of Gen Z, brands can craft memorable experiences that resonate and yield tangible results. 

Interested in AR? Get in touch hello@createdbycatalyst.com 






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